Coast Runner launching a $2,400 CNC mill soon

TechCruch spoke with Tyler Hoeft, who wears multiple hats in the company, from marketing to inventory management, and believes that the lack of educational resources and community forums in the CNC space has significantly hindered potential users. To address this, Coast Runner is committed to providing comprehensive educational videos and establishing a discussion forum for users to share insights and collaborate on designs. Moreover, Coast Runner is developing a bounty board system where users can pay others to create designs or mill parts if they lack the necessary skills. I think it’s a great idea, not least because milling and turning is a bit of a different beast than 3D printing — as any old, grizzled machinist will tell you, tool paths, feeds and speeds are as much art as they are science. Metal Laser Cutter

The Coast Runner machine is aiming to be both affordable and powerful.

Coast Runner put one of the machines in a see-through casing for the purpose of CES, showing off its innards. The company manufactures many of the parts itself. Image Credits: TechCrunch / Haje Kamps

“We are making one of the most powerful desktop CNC machines you’ll find in the marketplace. You can cut everything up to titanium. Anything softer is possible: Plastics, brass, hard steel, aluminum, everything,” says Hoeft. “You need to change the tools manually — our main focus was to get the price point low enough that people who want to dip their toes or for people that want to manufacture and have four or five of these machines to manufacture small parts for their business.”

Despite its power, the machine is compact and lightweight, weighing only 42 pounds, and fits comfortably on a single desk, making it an interesting option for small businesses or hobbyists.

Personally, I love the retro takeaway-cup-inspired 1990s design. Don’t let the retro design fool you, though — there’s a lot of 2024 tech in there. Image Credits: TechCrunch / Haje Kamps

In an industry dominated by several big players (Makera’s $6,000 Carvera and Bantam Tools’ $7,000 machine are probably its closest competitors), Coast Runner’s relentless focus on customer education and powerful, compact CNC machines makes it an interesting new entrant into the market.

“Most companies in this space are content to sell their machines and wish their customers good luck,” Hoeft shrugs. “We are committed to guiding its users from the initial idea to the final product.”

Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.

At Long Story Short, the private shopping club takes a different approach than other shopping sites.<\/p>\n

In addition to simply needing to have the funds to pay its $1,000 per month fee, potential customers must apply for acceptance. Once in, the customers can shop from the site’s 50,000 hand-selected luxury products, spanning categories like home d\u00e9cor, luxury apparel, art, cards, jewelry, watches, gadgets, and more, or they can request the LSS (Long Story Short) team to procure items on their behalf.<\/p>\n

Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The value proposition — if such a word can be used for such a costly service — is that LSS will manage the transaction on the customer’s behalf. That means negotiating with vendors and sellers, acquiring the item, then inspecting and verifying the item for authenticity, before shipping it to the buyer. This allows the customer’s transactions to remain anonymous to the seller — something that’s prized among high-net-worth individuals due to the security risks involved with having their name, address, or phone number compromised.<\/p>\n While LSS will have this information, Einhorn’s experience in e-commerce means he’s already familiar with the world of online fraud and how to combat it and has built the new company with an eye on privacy. The company won’t detail its security practices so as to not invite hackers but notes that it trades security for convenience in some cases by not collecting or storing anything but necessary info. In addition, some of its systems aren’t even connected to the web.<\/p>\n Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The concept of a private shopping club is something that Einhorn likens to other efforts in catering to high-net-worth individuals, as with Pharrell’s launch of his own auction house last year,<\/a> Joopiter. And, similar to offline luxury retail, LSS aims to provide the white-glove service that luxury shoppers expect.<\/p>\n Plus, Einhorn argues that subscribing to LSS makes sense for anyone already spending at least $1,000 per month on luxury goods because of the savings it delivers. Today’s online marketplaces are often heavily marketing up their items, which means people are paying “at least $1,000” by being overcharged on “marketplace waste,” he argues.<\/p>\n “Number one, we’re recommending you items — you can see items that you probably didn’t know about that you can get involved in. And then, number two, let us get the best possible price, rather than just logging on somewhere everybody is being drawn into the same kind of marked-up overpriced item,” Einhorn explains.<\/p>\n He believes that the combination of eliminating the marketplace fees and establishing direct relationships with vendors and sellers, LSS’s savings could reduce the cost of luxury items by 20% to 40%. However, his thesis has not yet been tested, as the site is only now launching.<\/p>\n “What we hope is that by having this collective buying power of serious spenders — like serious shoppers — that we as a group will unlock better terms for everybody,” Einhorn says.<\/p>\n LSS, meanwhile, doesn’t mark up the items itself nor charge any other fees beyond the (pricey) subscription.<\/p>\n Image Credits:<\/strong> Long Story Short (user profile)<\/p><\/div><\/p>\n Still, Einhorn understands this business model will turn some heads, particularly in the current economic climate where housing prices are so high, young people can’t afford homes, layoffs are rampant,<\/a> and the American dream, for many, has been put on hold.<\/p>\n “It’s not lost upon me that this is a provocative concept,” he tells TechCrunch.<\/p>\n Despite the state of the larger economy, rich people remain rich, meaning the startup already has a handful of customers signed up even ahead of today’s launch, including “executives at our favorite companies, athletes, entertainers, and people in technology,” Einhorn tells us. And thanks to its subscription price, LSS doesn’t need a large user base to break even or succeed. Even as little as 100 customers, “would be plenty,” he notes.<\/p>\n The founder believes LSS will go further than that, though, explaining that there’s a global market for luxury retail like this.<\/p>\n “We believe that in the USA, the Middle East, and China alone, there are hundreds of thousands of potential members in each of those markets that we’re going to try to go after today,” Einhorn says. In some cases, those customers are less interested in wearing luxury brands but are more interested in adding luxury goods to their homes, as in China. He also suggests that there’s an untapped market of young professionals who view luxury as an asset class for investment, the way they may also view something like crypto.<\/p>\n However, LSS aims to discourage customers from pooling their funds for a subscription by vetting applications. Instead, high-net-worth individuals can “sponsor” others, like their kids or assistants, by paying their monthly fees.<\/p>\n Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The value proposition — if such a word can be used for such a costly service — is that LSS will manage the transaction on the customer’s behalf. That means negotiating with vendors and sellers, acquiring the item, then inspecting and verifying the item for authenticity, before shipping it to the buyer. This allows the customer’s transactions to remain anonymous to the seller — something that’s prized among high-net-worth individuals due to the security risks involved with having their name, address, or phone number compromised.<\/p>\n

While LSS will have this information, Einhorn’s experience in e-commerce means he’s already familiar with the world of online fraud and how to combat it and has built the new company with an eye on privacy. The company won’t detail its security practices so as to not invite hackers but notes that it trades security for convenience in some cases by not collecting or storing anything but necessary info. In addition, some of its systems aren’t even connected to the web.<\/p>\n

Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The concept of a private shopping club is something that Einhorn likens to other efforts in catering to high-net-worth individuals, as with Pharrell’s launch of his own auction house last year,<\/a> Joopiter. And, similar to offline luxury retail, LSS aims to provide the white-glove service that luxury shoppers expect.<\/p>\n Plus, Einhorn argues that subscribing to LSS makes sense for anyone already spending at least $1,000 per month on luxury goods because of the savings it delivers. Today’s online marketplaces are often heavily marketing up their items, which means people are paying “at least $1,000” by being overcharged on “marketplace waste,” he argues.<\/p>\n “Number one, we’re recommending you items — you can see items that you probably didn’t know about that you can get involved in. And then, number two, let us get the best possible price, rather than just logging on somewhere everybody is being drawn into the same kind of marked-up overpriced item,” Einhorn explains.<\/p>\n He believes that the combination of eliminating the marketplace fees and establishing direct relationships with vendors and sellers, LSS’s savings could reduce the cost of luxury items by 20% to 40%. However, his thesis has not yet been tested, as the site is only now launching.<\/p>\n “What we hope is that by having this collective buying power of serious spenders — like serious shoppers — that we as a group will unlock better terms for everybody,” Einhorn says.<\/p>\n LSS, meanwhile, doesn’t mark up the items itself nor charge any other fees beyond the (pricey) subscription.<\/p>\n Image Credits:<\/strong> Long Story Short (user profile)<\/p><\/div><\/p>\n Still, Einhorn understands this business model will turn some heads, particularly in the current economic climate where housing prices are so high, young people can’t afford homes, layoffs are rampant,<\/a> and the American dream, for many, has been put on hold.<\/p>\n “It’s not lost upon me that this is a provocative concept,” he tells TechCrunch.<\/p>\n Despite the state of the larger economy, rich people remain rich, meaning the startup already has a handful of customers signed up even ahead of today’s launch, including “executives at our favorite companies, athletes, entertainers, and people in technology,” Einhorn tells us. And thanks to its subscription price, LSS doesn’t need a large user base to break even or succeed. Even as little as 100 customers, “would be plenty,” he notes.<\/p>\n The founder believes LSS will go further than that, though, explaining that there’s a global market for luxury retail like this.<\/p>\n “We believe that in the USA, the Middle East, and China alone, there are hundreds of thousands of potential members in each of those markets that we’re going to try to go after today,” Einhorn says. In some cases, those customers are less interested in wearing luxury brands but are more interested in adding luxury goods to their homes, as in China. He also suggests that there’s an untapped market of young professionals who view luxury as an asset class for investment, the way they may also view something like crypto.<\/p>\n However, LSS aims to discourage customers from pooling their funds for a subscription by vetting applications. Instead, high-net-worth individuals can “sponsor” others, like their kids or assistants, by paying their monthly fees.<\/p>\n Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The concept of a private shopping club is something that Einhorn likens to other efforts in catering to high-net-worth individuals, as with Pharrell’s launch of his own auction house last year,<\/a> Joopiter. And, similar to offline luxury retail, LSS aims to provide the white-glove service that luxury shoppers expect.<\/p>\n Plus, Einhorn argues that subscribing to LSS makes sense for anyone already spending at least $1,000 per month on luxury goods because of the savings it delivers. Today’s online marketplaces are often heavily marketing up their items, which means people are paying “at least $1,000” by being overcharged on “marketplace waste,” he argues.<\/p>\n “Number one, we’re recommending you items — you can see items that you probably didn’t know about that you can get involved in. And then, number two, let us get the best possible price, rather than just logging on somewhere everybody is being drawn into the same kind of marked-up overpriced item,” Einhorn explains.<\/p>\n He believes that the combination of eliminating the marketplace fees and establishing direct relationships with vendors and sellers, LSS’s savings could reduce the cost of luxury items by 20% to 40%. However, his thesis has not yet been tested, as the site is only now launching.<\/p>\n “What we hope is that by having this collective buying power of serious spenders — like serious shoppers — that we as a group will unlock better terms for everybody,” Einhorn says.<\/p>\n LSS, meanwhile, doesn’t mark up the items itself nor charge any other fees beyond the (pricey) subscription.<\/p>\n Image Credits:<\/strong> Long Story Short (user profile)<\/p><\/div><\/p>\n Still, Einhorn understands this business model will turn some heads, particularly in the current economic climate where housing prices are so high, young people can’t afford homes, layoffs are rampant,<\/a> and the American dream, for many, has been put on hold.<\/p>\n “It’s not lost upon me that this is a provocative concept,” he tells TechCrunch.<\/p>\n Despite the state of the larger economy, rich people remain rich, meaning the startup already has a handful of customers signed up even ahead of today’s launch, including “executives at our favorite companies, athletes, entertainers, and people in technology,” Einhorn tells us. And thanks to its subscription price, LSS doesn’t need a large user base to break even or succeed. Even as little as 100 customers, “would be plenty,” he notes.<\/p>\n The founder believes LSS will go further than that, though, explaining that there’s a global market for luxury retail like this.<\/p>\n “We believe that in the USA, the Middle East, and China alone, there are hundreds of thousands of potential members in each of those markets that we’re going to try to go after today,” Einhorn says. In some cases, those customers are less interested in wearing luxury brands but are more interested in adding luxury goods to their homes, as in China. He also suggests that there’s an untapped market of young professionals who view luxury as an asset class for investment, the way they may also view something like crypto.<\/p>\n However, LSS aims to discourage customers from pooling their funds for a subscription by vetting applications. Instead, high-net-worth individuals can “sponsor” others, like their kids or assistants, by paying their monthly fees.<\/p>\n Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Plus, Einhorn argues that subscribing to LSS makes sense for anyone already spending at least $1,000 per month on luxury goods because of the savings it delivers. Today’s online marketplaces are often heavily marketing up their items, which means people are paying “at least $1,000” by being overcharged on “marketplace waste,” he argues.<\/p>\n

“Number one, we’re recommending you items — you can see items that you probably didn’t know about that you can get involved in. And then, number two, let us get the best possible price, rather than just logging on somewhere everybody is being drawn into the same kind of marked-up overpriced item,” Einhorn explains.<\/p>\n

He believes that the combination of eliminating the marketplace fees and establishing direct relationships with vendors and sellers, LSS’s savings could reduce the cost of luxury items by 20% to 40%. However, his thesis has not yet been tested, as the site is only now launching.<\/p>\n

“What we hope is that by having this collective buying power of serious spenders — like serious shoppers — that we as a group will unlock better terms for everybody,” Einhorn says.<\/p>\n

LSS, meanwhile, doesn’t mark up the items itself nor charge any other fees beyond the (pricey) subscription.<\/p>\n

Image Credits:<\/strong> Long Story Short (user profile)<\/p><\/div><\/p>\n Still, Einhorn understands this business model will turn some heads, particularly in the current economic climate where housing prices are so high, young people can’t afford homes, layoffs are rampant,<\/a> and the American dream, for many, has been put on hold.<\/p>\n “It’s not lost upon me that this is a provocative concept,” he tells TechCrunch.<\/p>\n Despite the state of the larger economy, rich people remain rich, meaning the startup already has a handful of customers signed up even ahead of today’s launch, including “executives at our favorite companies, athletes, entertainers, and people in technology,” Einhorn tells us. And thanks to its subscription price, LSS doesn’t need a large user base to break even or succeed. Even as little as 100 customers, “would be plenty,” he notes.<\/p>\n The founder believes LSS will go further than that, though, explaining that there’s a global market for luxury retail like this.<\/p>\n “We believe that in the USA, the Middle East, and China alone, there are hundreds of thousands of potential members in each of those markets that we’re going to try to go after today,” Einhorn says. In some cases, those customers are less interested in wearing luxury brands but are more interested in adding luxury goods to their homes, as in China. He also suggests that there’s an untapped market of young professionals who view luxury as an asset class for investment, the way they may also view something like crypto.<\/p>\n However, LSS aims to discourage customers from pooling their funds for a subscription by vetting applications. Instead, high-net-worth individuals can “sponsor” others, like their kids or assistants, by paying their monthly fees.<\/p>\n Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Still, Einhorn understands this business model will turn some heads, particularly in the current economic climate where housing prices are so high, young people can’t afford homes, layoffs are rampant,<\/a> and the American dream, for many, has been put on hold.<\/p>\n “It’s not lost upon me that this is a provocative concept,” he tells TechCrunch.<\/p>\n Despite the state of the larger economy, rich people remain rich, meaning the startup already has a handful of customers signed up even ahead of today’s launch, including “executives at our favorite companies, athletes, entertainers, and people in technology,” Einhorn tells us. And thanks to its subscription price, LSS doesn’t need a large user base to break even or succeed. Even as little as 100 customers, “would be plenty,” he notes.<\/p>\n The founder believes LSS will go further than that, though, explaining that there’s a global market for luxury retail like this.<\/p>\n “We believe that in the USA, the Middle East, and China alone, there are hundreds of thousands of potential members in each of those markets that we’re going to try to go after today,” Einhorn says. In some cases, those customers are less interested in wearing luxury brands but are more interested in adding luxury goods to their homes, as in China. He also suggests that there’s an untapped market of young professionals who view luxury as an asset class for investment, the way they may also view something like crypto.<\/p>\n However, LSS aims to discourage customers from pooling their funds for a subscription by vetting applications. Instead, high-net-worth individuals can “sponsor” others, like their kids or assistants, by paying their monthly fees.<\/p>\n Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

“It’s not lost upon me that this is a provocative concept,” he tells TechCrunch.<\/p>\n

Despite the state of the larger economy, rich people remain rich, meaning the startup already has a handful of customers signed up even ahead of today’s launch, including “executives at our favorite companies, athletes, entertainers, and people in technology,” Einhorn tells us. And thanks to its subscription price, LSS doesn’t need a large user base to break even or succeed. Even as little as 100 customers, “would be plenty,” he notes.<\/p>\n

The founder believes LSS will go further than that, though, explaining that there’s a global market for luxury retail like this.<\/p>\n

“We believe that in the USA, the Middle East, and China alone, there are hundreds of thousands of potential members in each of those markets that we’re going to try to go after today,” Einhorn says. In some cases, those customers are less interested in wearing luxury brands but are more interested in adding luxury goods to their homes, as in China. He also suggests that there’s an untapped market of young professionals who view luxury as an asset class for investment, the way they may also view something like crypto.<\/p>\n

However, LSS aims to discourage customers from pooling their funds for a subscription by vetting applications. Instead, high-net-worth individuals can “sponsor” others, like their kids or assistants, by paying their monthly fees.<\/p>\n

Image Credits:<\/strong> Long Story Short<\/p><\/div><\/p>\n The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The founder’s e-commerce experience and ability to cultivate a following dates back to the early 2010s.<\/p>\n

His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey,<\/a>\u00a0Meta’s Chris Hughes<\/a>, Apple’s Tim Cook, as well as investors like Allen & Company<\/a> partner LeRoy Kim<\/a>. Investors in Fancy, meanwhile, included VCs\u00a0Marc Andreessen and Ben Horowitz,\u00a0Allen & Company, General Catalyst<\/a>,\u00a0Esther Dyson<\/a>, Celtics owner\u00a0Jim Pallotta<\/a>, MTV creator\u00a0Bob Pittman<\/a>, former eBay COO\u00a0Maynard Webb<\/a>,\u00a0Eric Eisner<\/a>,\u00a0Jeff Samberg<\/a>, and\u00a0Ashton Kutcher.<\/a> In\u00a0later rounds,<\/a> it also brought in Mexico\u2019s\u00a0Carlos Slim Domit<\/a>\u00a0and\u00a0CCC<\/a>, a Japanese holding company behind the Tsutaya chain of book and media retailers.<\/p>\n Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Though Fancy didn’t last, Einhorn went on to co-found other companies, including a New York\u2013based comics books store for kids<\/a>, an e-commerce software engine The Archivist<\/a> (which also had Kutcher’s backing), and a social network for people who like walking, Way to Go<\/a>.<\/p>\n With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

With LSS, he’s returning to e-commerce with the support of new investors, Misfit Market co-founders Abhi Ramesh<\/a> (CEO) and Edward Lando. The startup has raised around $500,000.<\/p>\n “[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

“[Lando has] always bugged me about revisiting the luxury world, and he’s the dream partner,” adds Einhorn.<\/p>\n

Currently, New York\u2013based Long Story Short is a team of seven and only plans to add headcount in service as its clientele grows.<\/p>\n

For now, the e-commerce startup is available via the web and as a mobile app for iOS<\/a>. The latter prompted TechCrunch to somewhat cheekily ask if LSS is, in a way, the modern-day “I Am Rich” — an early iPhone app whose presence on your Home Screen only served one purpose: that you could afford to buy it<\/a>.<\/p>\n “I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":" A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

“I’m not surprised that you said that,” Einhorn says. “I do have thick skin. I know what I’m getting into by putting this out there. I think it’s a fair point,” he agrees.<\/p>\n

However, he adds, “These products cost a lot of money and there’s a lot of them. There’s magic to it. That we think that they have enduring value and that that they’re worth it, I would say a private membership club for power shoppers, where somebody’s thinking about their privacy, and also somebody’s thinking about getting them the best deal\u00a0.\u00a0.\u00a0.\u00a0I think that that can exceed $1,000 a month in ROI pretty quickly,” Einhorn concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it’s $1,000 per month to join for the privilege of shopping its curated collection. Shocking as that sounds, founder Joseph Einhorn believes he understands this sliver of the e-commerce market, and why many online luxury ventures to date have failed to […]<\/p>\n","protected":false},"author":2414667,"featured_media":2652600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"f7ab66ad-d6f5-3e41-96a7-cf7cd70017e0","footnotes":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,577052802,20429],"tags":[449557101,9881,523574,9682388,106159,1508,449557042],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nFancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.<\/p>","cbAvatar":"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/lwzxxnshgj71bonwbik3.jpg.jpg","twitter":"sarahpereztc","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/2414667"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"wp:featuredmedia":[{"id":2652600,"date":"2024-01-16T11:27:40","slug":"screenshot-2024-01-16-at-2-25-44-pm","type":"attachment","link":"https:\/\/techcrunch.com\/2024\/01\/16\/fancy-founder-returns-with-1000-per-month-luxury-shopping-startup-long-story-short\/screenshot-2024-01-16-at-2-25-44-pm\/","title":{"rendered":"Screenshot 2024-01-16 at 2.25.44\u202fPM"},"author":2414667,"jetpack_sharing_enabled":true,"license":{"person":"Long Story Short"},"authors":[2414667],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":2022,"height":1382,"file":"2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg","filesize":354480,"sizes":{"thumbnail":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=150,103","width":150,"height":103,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=150"},"medium":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=300,205","width":300,"height":205,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=300"},"medium_large":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=768,525","width":768,"height":525,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=1024"},"large":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=680,465","width":680,"height":465,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=680"},"1536x1536":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=1536,1050","width":1536,"height":1050,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=1536"},"tc-social-image":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=1200,820","width":1200,"height":820,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=1200"},"guest-author-32":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=32,32","width":32,"height":32,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=50,50","width":50,"height":50,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=64,64","width":64,"height":64,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=96,96","width":96,"height":96,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=128,128","width":128,"height":128,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?resize=50,34","width":50,"height":34,"filesize":354480,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg?w=50"},"full":{"file":"Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg","width":1024,"height":700,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-16-at-2.25.44\u202fPM.jpg","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media\/2652600"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/types\/attachment"}],"replies":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/comments?post=2652600"}],"author":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/2414667"}]}}],"wp:term":[[{"id":577051039,"description":"The app economy continues to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores. Keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.","link":"https:\/\/techcrunch.com\/category\/apps\/","name":"Apps","slug":"apps","taxonomy":"category","parent":0,"yoast_head":"\nApps | Read the latest app news on TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n

Erin McGoff has<\/span> 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar.<\/p>\n \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff<\/a> said. \u201cIt\u2019s insulting.\u201d<\/p>\n Like most content creators, McGoff makes her living from brand deals, sponsorships and subscription products, rather than from the platforms themselves. But that reality is emblematic of the conundrum creators find themselves in: They\u2019re propelling social platforms to new heights, but those same platforms can betray them at any second with one small algorithm change or unfounded suspension.<\/p>\n Creators deal with the same stresses of any self-employed business owner, but at the same time, they\u2019re wholly dependent on the whims of massive social platforms, which don\u2019t pay them enough, or at all, for creating enormous value. And when it comes to brand deals and partnerships, there\u2019s no standard to make sure creators are being compensated fairly.<\/p>\n \u201cTikTok and Instagram are making so much money off of ads, and they\u2019re not sharing that with creators,\u201d McGoff told TechCrunch.<\/p>\n The creator economy has a sustainability problem. According to Matt Koval, an early creator who then worked for a decade as YouTube\u2019s first creator liaison, a creator\u2019s career span usually lasts between five and seven years.<\/p>\n \u201cIf creators don\u2019t capitalize on their flash of fame and turn it into some kind of sustainable business, they can find themselves in a really hard place of, \u2018Well, what do I do now?\u2019\u201d he said in a YouTube video<\/a>.<\/p><\/div>\n Since starting her social media accounts in 2021, McGoff has made more and more money each year, but she\u2019s still worried that her job could disappear at any moment. What if her TikTok account gets taken down? What if her followers get bored of her? With the exception of a small elite group, there\u2019s really no blueprint for what a career as a content creator looks like 10, 20 or 30 years down the road.<\/p>\n \u201cYou have to act like your influencer money could go away tomorrow,\u201d she said. \u201cA lot of creators just think, \u2018I’m gonna make videos online and make a bunch of money,\u2019 and that’s unfortunately not sustainable. You have to have a business mindset and understand how to make money work for you.\u201d<\/p>\n These anxieties aren\u2019t unique, and they are not unfounded. While creators try to build their multifaceted businesses, they\u2019re also beginning to wonder if they can work together to advocate for more transparency with platforms and brands, which might help make their careers more tenable.<\/p>\n Last year, creators watched as Hollywood\u2019s writers and actors unions picketed incessantly under the unforgiving Los Angeles sun, eventually winning contractual changes with studios that will help them secure better treatment and pay. Some creators even pledged not to cross picket lines <\/a>during the strikes. Gen Z has come of age in an era when workers at Amazon, Starbucks, REI, Trader Joe\u2019s, Home Depot, UPS and so many more are waging high-profile strikes and union drives to fight for better working conditions. And this generation \u2014 which spends a whole lot of time<\/a> on social media \u2014 is the most pro-union generation alive<\/a>.<\/p>\n Is now the time for content creators to get their due?<\/p>\nA lack of transparency<\/h2>\n As a creator making videos and resources around career advice, it makes sense that McGoff is thinking so intently about her career trajectory. The same goes for Hannah Williams, the founder of Salary Transparent Street<\/a> (STS), which has amassed over 2 million followers across platforms.<\/p>\n In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n \u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

\u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff<\/a> said. \u201cIt\u2019s insulting.\u201d<\/p>\n Like most content creators, McGoff makes her living from brand deals, sponsorships and subscription products, rather than from the platforms themselves. But that reality is emblematic of the conundrum creators find themselves in: They\u2019re propelling social platforms to new heights, but those same platforms can betray them at any second with one small algorithm change or unfounded suspension.<\/p>\n Creators deal with the same stresses of any self-employed business owner, but at the same time, they\u2019re wholly dependent on the whims of massive social platforms, which don\u2019t pay them enough, or at all, for creating enormous value. And when it comes to brand deals and partnerships, there\u2019s no standard to make sure creators are being compensated fairly.<\/p>\n \u201cTikTok and Instagram are making so much money off of ads, and they\u2019re not sharing that with creators,\u201d McGoff told TechCrunch.<\/p>\n The creator economy has a sustainability problem. According to Matt Koval, an early creator who then worked for a decade as YouTube\u2019s first creator liaison, a creator\u2019s career span usually lasts between five and seven years.<\/p>\n \u201cIf creators don\u2019t capitalize on their flash of fame and turn it into some kind of sustainable business, they can find themselves in a really hard place of, \u2018Well, what do I do now?\u2019\u201d he said in a YouTube video<\/a>.<\/p><\/div>\n Since starting her social media accounts in 2021, McGoff has made more and more money each year, but she\u2019s still worried that her job could disappear at any moment. What if her TikTok account gets taken down? What if her followers get bored of her? With the exception of a small elite group, there\u2019s really no blueprint for what a career as a content creator looks like 10, 20 or 30 years down the road.<\/p>\n \u201cYou have to act like your influencer money could go away tomorrow,\u201d she said. \u201cA lot of creators just think, \u2018I’m gonna make videos online and make a bunch of money,\u2019 and that’s unfortunately not sustainable. You have to have a business mindset and understand how to make money work for you.\u201d<\/p>\n These anxieties aren\u2019t unique, and they are not unfounded. While creators try to build their multifaceted businesses, they\u2019re also beginning to wonder if they can work together to advocate for more transparency with platforms and brands, which might help make their careers more tenable.<\/p>\n Last year, creators watched as Hollywood\u2019s writers and actors unions picketed incessantly under the unforgiving Los Angeles sun, eventually winning contractual changes with studios that will help them secure better treatment and pay. Some creators even pledged not to cross picket lines <\/a>during the strikes. Gen Z has come of age in an era when workers at Amazon, Starbucks, REI, Trader Joe\u2019s, Home Depot, UPS and so many more are waging high-profile strikes and union drives to fight for better working conditions. And this generation \u2014 which spends a whole lot of time<\/a> on social media \u2014 is the most pro-union generation alive<\/a>.<\/p>\n Is now the time for content creators to get their due?<\/p>\nA lack of transparency<\/h2>\n As a creator making videos and resources around career advice, it makes sense that McGoff is thinking so intently about her career trajectory. The same goes for Hannah Williams, the founder of Salary Transparent Street<\/a> (STS), which has amassed over 2 million followers across platforms.<\/p>\n In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n \u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

Like most content creators, McGoff makes her living from brand deals, sponsorships and subscription products, rather than from the platforms themselves. But that reality is emblematic of the conundrum creators find themselves in: They\u2019re propelling social platforms to new heights, but those same platforms can betray them at any second with one small algorithm change or unfounded suspension.<\/p>\n

Creators deal with the same stresses of any self-employed business owner, but at the same time, they\u2019re wholly dependent on the whims of massive social platforms, which don\u2019t pay them enough, or at all, for creating enormous value. And when it comes to brand deals and partnerships, there\u2019s no standard to make sure creators are being compensated fairly.<\/p>\n

\u201cTikTok and Instagram are making so much money off of ads, and they\u2019re not sharing that with creators,\u201d McGoff told TechCrunch.<\/p>\n

The creator economy has a sustainability problem. According to Matt Koval, an early creator who then worked for a decade as YouTube\u2019s first creator liaison, a creator\u2019s career span usually lasts between five and seven years.<\/p>\n

\u201cIf creators don\u2019t capitalize on their flash of fame and turn it into some kind of sustainable business, they can find themselves in a really hard place of, \u2018Well, what do I do now?\u2019\u201d he said in a YouTube video<\/a>.<\/p><\/div>\n Since starting her social media accounts in 2021, McGoff has made more and more money each year, but she\u2019s still worried that her job could disappear at any moment. What if her TikTok account gets taken down? What if her followers get bored of her? With the exception of a small elite group, there\u2019s really no blueprint for what a career as a content creator looks like 10, 20 or 30 years down the road.<\/p>\n \u201cYou have to act like your influencer money could go away tomorrow,\u201d she said. \u201cA lot of creators just think, \u2018I’m gonna make videos online and make a bunch of money,\u2019 and that’s unfortunately not sustainable. You have to have a business mindset and understand how to make money work for you.\u201d<\/p>\n These anxieties aren\u2019t unique, and they are not unfounded. While creators try to build their multifaceted businesses, they\u2019re also beginning to wonder if they can work together to advocate for more transparency with platforms and brands, which might help make their careers more tenable.<\/p>\n Last year, creators watched as Hollywood\u2019s writers and actors unions picketed incessantly under the unforgiving Los Angeles sun, eventually winning contractual changes with studios that will help them secure better treatment and pay. Some creators even pledged not to cross picket lines <\/a>during the strikes. Gen Z has come of age in an era when workers at Amazon, Starbucks, REI, Trader Joe\u2019s, Home Depot, UPS and so many more are waging high-profile strikes and union drives to fight for better working conditions. And this generation \u2014 which spends a whole lot of time<\/a> on social media \u2014 is the most pro-union generation alive<\/a>.<\/p>\n Is now the time for content creators to get their due?<\/p>\nA lack of transparency<\/h2>\n As a creator making videos and resources around career advice, it makes sense that McGoff is thinking so intently about her career trajectory. The same goes for Hannah Williams, the founder of Salary Transparent Street<\/a> (STS), which has amassed over 2 million followers across platforms.<\/p>\n In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n \u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

Since starting her social media accounts in 2021, McGoff has made more and more money each year, but she\u2019s still worried that her job could disappear at any moment. What if her TikTok account gets taken down? What if her followers get bored of her? With the exception of a small elite group, there\u2019s really no blueprint for what a career as a content creator looks like 10, 20 or 30 years down the road.<\/p>\n

\u201cYou have to act like your influencer money could go away tomorrow,\u201d she said. \u201cA lot of creators just think, \u2018I’m gonna make videos online and make a bunch of money,\u2019 and that’s unfortunately not sustainable. You have to have a business mindset and understand how to make money work for you.\u201d<\/p>\n

These anxieties aren\u2019t unique, and they are not unfounded. While creators try to build their multifaceted businesses, they\u2019re also beginning to wonder if they can work together to advocate for more transparency with platforms and brands, which might help make their careers more tenable.<\/p>\n

Last year, creators watched as Hollywood\u2019s writers and actors unions picketed incessantly under the unforgiving Los Angeles sun, eventually winning contractual changes with studios that will help them secure better treatment and pay. Some creators even pledged not to cross picket lines <\/a>during the strikes. Gen Z has come of age in an era when workers at Amazon, Starbucks, REI, Trader Joe\u2019s, Home Depot, UPS and so many more are waging high-profile strikes and union drives to fight for better working conditions. And this generation \u2014 which spends a whole lot of time<\/a> on social media \u2014 is the most pro-union generation alive<\/a>.<\/p>\n Is now the time for content creators to get their due?<\/p>\nA lack of transparency<\/h2>\n As a creator making videos and resources around career advice, it makes sense that McGoff is thinking so intently about her career trajectory. The same goes for Hannah Williams, the founder of Salary Transparent Street<\/a> (STS), which has amassed over 2 million followers across platforms.<\/p>\n In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n \u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

Is now the time for content creators to get their due?<\/p>\nA lack of transparency<\/h2>\n As a creator making videos and resources around career advice, it makes sense that McGoff is thinking so intently about her career trajectory. The same goes for Hannah Williams, the founder of Salary Transparent Street<\/a> (STS), which has amassed over 2 million followers across platforms.<\/p>\n In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n \u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

As a creator making videos and resources around career advice, it makes sense that McGoff is thinking so intently about her career trajectory. The same goes for Hannah Williams, the founder of Salary Transparent Street<\/a> (STS), which has amassed over 2 million followers across platforms.<\/p>\n In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n \u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

In her videos, Williams asks people on the street to share their salary as a means of promoting pay transparency \u2014 since she started her TikTok account in 2022, STS has grown into a broader resource hub to help people get paid fairly.<\/p>\n

\u201cI created a personal TikTok in 2022, and I just talked about how much money I made at every single job I had, because I was like, this is my only way to fight back,\u201d Williams told TechCrunch. At the time, she had recently discovered she was being underpaid as a data analyst in Washington, D.C. \u201cI had a video go viral on TikTok with all my salaries, and so I realized salary transparency is really a thing, and people are interested in this. So I just had this idea to go out on the street and ask random people their salaries.\u201d<\/p>\n\n\n @salarytransparentstreet<\/a> <\/p>\n To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

To explore different kinds of positions (and pay \ud83e\udd11) for nurses, visit the link in our bio! #IndeedPartner<\/a> #SalaryTransparentStreet<\/a> #PayTransparency<\/a> #SalaryTransparency<\/a> #NurseJob<\/a> #NursePay<\/a> #NurseSalary<\/a> #JobsinNursing<\/a> #NursingJobs<\/a> #NurseAdvice<\/a> #nursecareeradvice<\/a> <\/p>\n \u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

\u266c Natural Emotions – Muspace Lofi<\/a> <\/section>\n<\/blockquote>\n

Williams is living a content creator\u2019s dream. Her business earned over $1 million in gross revenue in 2023, more than double what it made in 2022, and she pays herself a salary of $125,000. But as Williams helps people in other industries achieve greater salary transparency, she\u2019s been reflecting on the issues in her own professional world.<\/p>\n

\u201cWe definitely need a union, because we need standardized rates,\u201d Williams said. \u201cWe need something that all the companies abide by. We need help. We need advocacy. We need people that stick up for us.\u201d<\/p>\n

Since the film and TV industries in the United States are unionized, workers on all sides of a production are ensured a number of workplace protections and pay minimums.<\/p>\n

\u201cIf we look at it from the perspective of SAG and studios, studios for creators are social media platforms. They\u2019re the people that host our content. We make them money,\u201d Williams said.<\/p>\n

And without any industry oversight, brands can pay creators anything \u2014 or nothing \u2014 for their work.<\/p>\n

Some advocates are trying to change that. After being burned many times by underpaid brand deals, Lindsey Lee Lugrin founded Fuck You Pay Me<\/a> (FYPM), a database where creators can share what brands they work with, and how much those brands have paid them for certain deliverables.<\/p>\n\n\n @msyoungprofessional<\/a> <\/p>\n The struggle is real \ud83d\ude24 #contentcreators<\/a> #ugccreator<\/a> #brandcollabs<\/a> #struggleisreal<\/a> #foryoupage<\/a> #influencertips<\/a><\/p>\n \u266c Salt Shaker – Ying Yang Twins<\/a> <\/section>\n<\/blockquote>\n

The struggle is real \ud83d\ude24 #contentcreators<\/a> #ugccreator<\/a> #brandcollabs<\/a> #struggleisreal<\/a> #foryoupage<\/a> #influencertips<\/a><\/p>\n \u266c Salt Shaker – Ying Yang Twins<\/a> <\/section>\n<\/blockquote>\n

\u266c Salt Shaker – Ying Yang Twins<\/a> <\/section>\n<\/blockquote>\n

\u201cI\u2019ve had people say, \u2018Thanks to your website, I made rent this month, and it\u2019s because I was going to take a free t-shirt from this brand, but I joined FYPM and saw that I could charge them two grand,\u2019\u201d Lugrin told TechCrunch.<\/p>\n

Creators also want more transparency from social platforms themselves. Since so much of a creator\u2019s business is mediated through these platforms, any arbitrary algorithm change, disciplinary action or update can mean a loss of income.<\/p>\n

\u201cOne time on TikTok, I reported somebody\u2019s comment for being homophobic, and I responded to him and said \u2018ew,\u2019\u201d Williams said. \u201cMy account got restricted for 48 hours, and I appealed it and nothing happened\u00a0.\u00a0.\u00a0.\u00a0That hurt me as a creator because I couldn\u2019t interact or engage with my audience.\u201d<\/p>\n

In the worst cases, a suspension or account hack can have tangible impacts on a creator\u2019s business. Let\u2019s say a creator is getting paid $5,000 from a brand for a promotional Instagram post; if the creator can\u2019t access their account to make that post, they\u2019re not going to get paid. These concerns are so prevalent that startups have sprung up<\/a> offering creators insurance in case their accounts get hacked.<\/p>\n \u201cInstagram has no customer service at all, so if there\u2019s an issue with your account, you have no one to help, unless you know somebody,\u201d McGoff said.<\/p>\n According to Williams, these platforms aren\u2019t doing enough to stop reposts, either.<\/p>\n \u201cThere\u2019s not enough regulation of people that copy your content \u2014 they\u2019ll full on download your video and repost it and make money on that,\u201d she said. \u201cThere\u2019s no way I can report it and get them to take it down. Instagram\u2019s happy because they\u2019re making money, but I\u2019m not happy as a creator, because what am I going to do, not post on Instagram? My hands are tied.\u201d<\/p>\nCould content creators unionize?<\/h2>\n Over the years, several leaders in the creator economy have floated the idea of a creators\u2019 union. In 2016, longtime YouTuber Hank Green tried building the Internet Creators Guild, but the idea came perhaps too early; the project lacked the funding and momentum to keep it running, so it shut down in 2019. Since then, with the rise of TikTok and the boom in social media usage during the pandemic, more and more people are making a living on the internet.<\/p>\n Now, Ezra Cooperstein, a veteran in the industry, is working on a project called creators.org, which is a nonprofit aiming to act as a unified voice for creators. A similar group, the Creators Guild of America<\/a>, launched in August. And in 2021, SAG-AFTRA opened up membership to creators<\/a>, but the union won\u2019t negotiate with brands; rather, this special agreement allows creators to qualify for benefits from the union, like health insurance. But none of these organizations has become popular enough to attract a big enough community of creators \u2014 at least not yet.<\/p>\n \u201cIt’s difficult to find common ground with everyone because everyone wants different things,\u201d Williams said. \u201cDepending on the type of creator you are, you might have different priorities.\u201d<\/p>\n In the meantime, platforms can still make changes to better support their creators.<\/p>\n \u201cI think what we could be doing is giving creators a voice on the platforms, like having a say in how the algorithm changes, and more legal protections to recognize this work as legit work,\u201d Lugrin said. \u201cThe people who are making the rules at the top, they\u2019re so disconnected from it. It\u2019s like deleting someone\u2019s job if your page gets stolen.\u201d<\/p>\n\n A new creator\u2019s guild aims to protect online content creators<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n\n 7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

\u201cInstagram has no customer service at all, so if there\u2019s an issue with your account, you have no one to help, unless you know somebody,\u201d McGoff said.<\/p>\n

According to Williams, these platforms aren\u2019t doing enough to stop reposts, either.<\/p>\n

\u201cThere\u2019s not enough regulation of people that copy your content \u2014 they\u2019ll full on download your video and repost it and make money on that,\u201d she said. \u201cThere\u2019s no way I can report it and get them to take it down. Instagram\u2019s happy because they\u2019re making money, but I\u2019m not happy as a creator, because what am I going to do, not post on Instagram? My hands are tied.\u201d<\/p>\nCould content creators unionize?<\/h2>\n Over the years, several leaders in the creator economy have floated the idea of a creators\u2019 union. In 2016, longtime YouTuber Hank Green tried building the Internet Creators Guild, but the idea came perhaps too early; the project lacked the funding and momentum to keep it running, so it shut down in 2019. Since then, with the rise of TikTok and the boom in social media usage during the pandemic, more and more people are making a living on the internet.<\/p>\n Now, Ezra Cooperstein, a veteran in the industry, is working on a project called creators.org, which is a nonprofit aiming to act as a unified voice for creators. A similar group, the Creators Guild of America<\/a>, launched in August. And in 2021, SAG-AFTRA opened up membership to creators<\/a>, but the union won\u2019t negotiate with brands; rather, this special agreement allows creators to qualify for benefits from the union, like health insurance. But none of these organizations has become popular enough to attract a big enough community of creators \u2014 at least not yet.<\/p>\n \u201cIt’s difficult to find common ground with everyone because everyone wants different things,\u201d Williams said. \u201cDepending on the type of creator you are, you might have different priorities.\u201d<\/p>\n In the meantime, platforms can still make changes to better support their creators.<\/p>\n \u201cI think what we could be doing is giving creators a voice on the platforms, like having a say in how the algorithm changes, and more legal protections to recognize this work as legit work,\u201d Lugrin said. \u201cThe people who are making the rules at the top, they\u2019re so disconnected from it. It\u2019s like deleting someone\u2019s job if your page gets stolen.\u201d<\/p>\n\n A new creator\u2019s guild aims to protect online content creators<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n\n 7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Over the years, several leaders in the creator economy have floated the idea of a creators\u2019 union. In 2016, longtime YouTuber Hank Green tried building the Internet Creators Guild, but the idea came perhaps too early; the project lacked the funding and momentum to keep it running, so it shut down in 2019. Since then, with the rise of TikTok and the boom in social media usage during the pandemic, more and more people are making a living on the internet.<\/p>\n

Now, Ezra Cooperstein, a veteran in the industry, is working on a project called creators.org, which is a nonprofit aiming to act as a unified voice for creators. A similar group, the Creators Guild of America<\/a>, launched in August. And in 2021, SAG-AFTRA opened up membership to creators<\/a>, but the union won\u2019t negotiate with brands; rather, this special agreement allows creators to qualify for benefits from the union, like health insurance. But none of these organizations has become popular enough to attract a big enough community of creators \u2014 at least not yet.<\/p>\n \u201cIt’s difficult to find common ground with everyone because everyone wants different things,\u201d Williams said. \u201cDepending on the type of creator you are, you might have different priorities.\u201d<\/p>\n In the meantime, platforms can still make changes to better support their creators.<\/p>\n \u201cI think what we could be doing is giving creators a voice on the platforms, like having a say in how the algorithm changes, and more legal protections to recognize this work as legit work,\u201d Lugrin said. \u201cThe people who are making the rules at the top, they\u2019re so disconnected from it. It\u2019s like deleting someone\u2019s job if your page gets stolen.\u201d<\/p>\n\n A new creator\u2019s guild aims to protect online content creators<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n\n 7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

\u201cIt’s difficult to find common ground with everyone because everyone wants different things,\u201d Williams said. \u201cDepending on the type of creator you are, you might have different priorities.\u201d<\/p>\n

In the meantime, platforms can still make changes to better support their creators.<\/p>\n

\u201cI think what we could be doing is giving creators a voice on the platforms, like having a say in how the algorithm changes, and more legal protections to recognize this work as legit work,\u201d Lugrin said. \u201cThe people who are making the rules at the top, they\u2019re so disconnected from it. It\u2019s like deleting someone\u2019s job if your page gets stolen.\u201d<\/p>\n\n A new creator\u2019s guild aims to protect online content creators<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n\n 7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

A new creator\u2019s guild aims to protect online content creators<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n\n 7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

<\/iframe><\/div>\n\n 7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

7 VCs explain why the creator economy still has legs<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

<\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn\u2019t be able to pay for the plate of mozzarella sticks we\u2019re sharing in a Baltimore bar. \u201cOn Instagram, I\u2019ll have a video hit 900,000 views and make six dollars,\u201d McGoff said. \u201cIt\u2019s insulting.\u201d Like […]<\/p>\n","protected":false},"author":133574468,"featured_media":2651733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9bff577d-3964-3a3e-8566-7179a87f77dc","footnotes":"","apple_news_api_created_at":"2024-01-13T17:00:52Z","apple_news_api_id":"23960e98-ade7-4e99-8d48-2952b0a5a799","apple_news_api_modified_at":"2024-01-16T18:40:43Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AI5YOmK3nTpmNSClSsKWnmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577055593],"tags":[576849806,76373,11898,49818],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nThe creator economy is ready for a workers\u2019 movement | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Once upon a time, Samsung split its big top-of-year announcements between CES (TVs, monitors, appliances) and Mobile World Congress (phones, tablets, maybe a wearable). Several years ago, however, the company moved its big mobile flagship news to a standalone event — albeit one that was more closely tied to MWC.<\/p>\n

This year\u2019s first Samsung Unpacked, on the other hand, returns to the West Coast of the U.S. less than a week after CES. Thankfully, some things are a bit more predictable than the company\u2019s event schedule — namely the devices set to be announced at said event. Tomorrow at 10 a.m. PT\/1 p.m. ET,<\/strong> Samsung will unveil its latest flagship, the Galaxy S24. This much we can say we know with near absolute certainly.<\/p>\n Because this is Samsung we\u2019re talking about, we also think we know plenty about the device itself, courtesy of a steady drip of releases. As ever, the Ultra will be the (high price tag) centerpiece of the line. Here\u2019s some of what we think we know:<\/p>\n\nNew flatter display<\/li>\nAnother four-camera array, though the 10x telephoto has been halved<\/li>\nA titanium frame \u00e0 la the iPhone 15<\/li>\n<\/ul>\n <\/iframe><\/span><\/p>\n AI will, unsurprisingly, take center stage tomorrow. The company is expecting to incorporate some form of third-party generative AI on-device. By the end of 2024, I\u2019d anticipate that pretty much every major Android handset will offer some version of this, but points to Samsung for being ahead of the curve on this one.<\/p>\n One specific AI tidbit we\u2019ve heard about is the new \u201cCircle to Search\u201d feature from Google, which aims to make search engine access even more accessible.<\/p><\/div>\n Samsung will most likely also announce the standard S24 and S24+ options. Additional hardware could be on the docket, as well.<\/p>\n You can follow along with the announcements here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I can\u2019t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news […]<\/p>\n","protected":false},"author":699688,"featured_media":2480415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"36c25298-7c12-326d-b06f-e8dc5daea5a2","footnotes":"","apple_news_api_created_at":"2024-01-16T22:53:12Z","apple_news_api_id":"5f33a4da-7d77-466f-9ccf-156c6859ae6f","apple_news_api_modified_at":"2024-01-16T22:53:12Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXzOk2n13Rm-czxVsaFmubw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024],"tags":[40980,577218904,32518,577218903,576596277,117953],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nSamsung's Galaxy S24 unveil: How to watch and what to expect | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Because this is Samsung we\u2019re talking about, we also think we know plenty about the device itself, courtesy of a steady drip of releases. As ever, the Ultra will be the (high price tag) centerpiece of the line. Here\u2019s some of what we think we know:<\/p>\n\nNew flatter display<\/li>\nAnother four-camera array, though the 10x telephoto has been halved<\/li>\nA titanium frame \u00e0 la the iPhone 15<\/li>\n<\/ul>\n <\/iframe><\/span><\/p>\n AI will, unsurprisingly, take center stage tomorrow. The company is expecting to incorporate some form of third-party generative AI on-device. By the end of 2024, I\u2019d anticipate that pretty much every major Android handset will offer some version of this, but points to Samsung for being ahead of the curve on this one.<\/p>\n One specific AI tidbit we\u2019ve heard about is the new \u201cCircle to Search\u201d feature from Google, which aims to make search engine access even more accessible.<\/p><\/div>\n Samsung will most likely also announce the standard S24 and S24+ options. Additional hardware could be on the docket, as well.<\/p>\n You can follow along with the announcements here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I can\u2019t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news […]<\/p>\n","protected":false},"author":699688,"featured_media":2480415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"36c25298-7c12-326d-b06f-e8dc5daea5a2","footnotes":"","apple_news_api_created_at":"2024-01-16T22:53:12Z","apple_news_api_id":"5f33a4da-7d77-466f-9ccf-156c6859ae6f","apple_news_api_modified_at":"2024-01-16T22:53:12Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXzOk2n13Rm-czxVsaFmubw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024],"tags":[40980,577218904,32518,577218903,576596277,117953],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nSamsung's Galaxy S24 unveil: How to watch and what to expect | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

<\/iframe><\/span><\/p>\n AI will, unsurprisingly, take center stage tomorrow. The company is expecting to incorporate some form of third-party generative AI on-device. By the end of 2024, I\u2019d anticipate that pretty much every major Android handset will offer some version of this, but points to Samsung for being ahead of the curve on this one.<\/p>\n One specific AI tidbit we\u2019ve heard about is the new \u201cCircle to Search\u201d feature from Google, which aims to make search engine access even more accessible.<\/p><\/div>\n Samsung will most likely also announce the standard S24 and S24+ options. Additional hardware could be on the docket, as well.<\/p>\n You can follow along with the announcements here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I can\u2019t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news […]<\/p>\n","protected":false},"author":699688,"featured_media":2480415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"36c25298-7c12-326d-b06f-e8dc5daea5a2","footnotes":"","apple_news_api_created_at":"2024-01-16T22:53:12Z","apple_news_api_id":"5f33a4da-7d77-466f-9ccf-156c6859ae6f","apple_news_api_modified_at":"2024-01-16T22:53:12Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXzOk2n13Rm-czxVsaFmubw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024],"tags":[40980,577218904,32518,577218903,576596277,117953],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nSamsung's Galaxy S24 unveil: How to watch and what to expect | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

AI will, unsurprisingly, take center stage tomorrow. The company is expecting to incorporate some form of third-party generative AI on-device. By the end of 2024, I\u2019d anticipate that pretty much every major Android handset will offer some version of this, but points to Samsung for being ahead of the curve on this one.<\/p>\n

One specific AI tidbit we\u2019ve heard about is the new \u201cCircle to Search\u201d feature from Google, which aims to make search engine access even more accessible.<\/p><\/div>\n Samsung will most likely also announce the standard S24 and S24+ options. Additional hardware could be on the docket, as well.<\/p>\n You can follow along with the announcements here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I can\u2019t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news […]<\/p>\n","protected":false},"author":699688,"featured_media":2480415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"36c25298-7c12-326d-b06f-e8dc5daea5a2","footnotes":"","apple_news_api_created_at":"2024-01-16T22:53:12Z","apple_news_api_id":"5f33a4da-7d77-466f-9ccf-156c6859ae6f","apple_news_api_modified_at":"2024-01-16T22:53:12Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXzOk2n13Rm-czxVsaFmubw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024],"tags":[40980,577218904,32518,577218903,576596277,117953],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nSamsung's Galaxy S24 unveil: How to watch and what to expect | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Samsung will most likely also announce the standard S24 and S24+ options. Additional hardware could be on the docket, as well.<\/p>\n

You can follow along with the announcements here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I can\u2019t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news […]<\/p>\n","protected":false},"author":699688,"featured_media":2480415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"36c25298-7c12-326d-b06f-e8dc5daea5a2","footnotes":"","apple_news_api_created_at":"2024-01-16T22:53:12Z","apple_news_api_id":"5f33a4da-7d77-466f-9ccf-156c6859ae6f","apple_news_api_modified_at":"2024-01-16T22:53:12Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXzOk2n13Rm-czxVsaFmubw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024],"tags":[40980,577218904,32518,577218903,576596277,117953],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nSamsung's Galaxy S24 unveil: How to watch and what to expect | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

I can\u2019t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news […]<\/p>\n","protected":false},"author":699688,"featured_media":2480415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"36c25298-7c12-326d-b06f-e8dc5daea5a2","footnotes":"","apple_news_api_created_at":"2024-01-16T22:53:12Z","apple_news_api_id":"5f33a4da-7d77-466f-9ccf-156c6859ae6f","apple_news_api_modified_at":"2024-01-16T22:53:12Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXzOk2n13Rm-czxVsaFmubw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024],"tags":[40980,577218904,32518,577218903,576596277,117953],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nSamsung's Galaxy S24 unveil: How to watch and what to expect | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.<\/p>","cbAvatar":"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/xynitsmpgmmobpekzxkg.jpg.jpg","twitter":"bheater","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/699688"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":699688,"name":"Brian Heater","url":"http:\/\/bheater","description":"","link":"https:\/\/techcrunch.com\/author\/brian-heater\/","slug":"brian-heater","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/eb77d830ad404e16ee7a4c7000b5f49d?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/eb77d830ad404e16ee7a4c7000b5f49d?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/eb77d830ad404e16ee7a4c7000b5f49d?s=96&d=identicon&r=g"},"yoast_head":"\nBrian Heater, Author at TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.<\/p>","cbAvatar":"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/xynitsmpgmmobpekzxkg.jpg.jpg","twitter":"bheater","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/699688"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"wp:featuredmedia":[{"id":2480415,"date":"2023-02-03T10:57:30","slug":"cmc_6058","type":"attachment","link":"https:\/\/techcrunch.com\/2023\/02\/10\/samsung-galaxy-s23-ultra-review\/cmc_6058\/","title":{"rendered":"CMC_6058"},"author":699688,"jetpack_sharing_enabled":true,"license":{"person":"Brian Heater"},"authors":[699688],"caption":{"rendered":"

Samsung Galaxy S23<\/p>\n"},"alt_text":"Samsung Galaxy S23","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":1920,"height":1280,"file":"2023\/02\/CMC_6058.jpg","filesize":161206,"sizes":{"thumbnail":{"file":"CMC_6058.jpg?resize=150,100","width":150,"height":100,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=150"},"medium":{"file":"CMC_6058.jpg?resize=300,200","width":300,"height":200,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=300"},"medium_large":{"file":"CMC_6058.jpg?resize=768,512","width":768,"height":512,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=1024"},"large":{"file":"CMC_6058.jpg?resize=680,453","width":680,"height":453,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=680"},"1536x1536":{"file":"CMC_6058.jpg?resize=1536,1024","width":1536,"height":1024,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=1536"},"tc-social-image":{"file":"CMC_6058.jpg?resize=1200,800","width":1200,"height":800,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=1200"},"guest-author-32":{"file":"CMC_6058.jpg?resize=32,32","width":32,"height":32,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"CMC_6058.jpg?resize=50,50","width":50,"height":50,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"CMC_6058.jpg?resize=64,64","width":64,"height":64,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"CMC_6058.jpg?resize=96,96","width":96,"height":96,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"CMC_6058.jpg?resize=128,128","width":128,"height":128,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"CMC_6058.jpg?resize=50,33","width":50,"height":33,"filesize":161206,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg?w=50"},"full":{"file":"CMC_6058.jpg","width":1024,"height":683,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/02\/CMC_6058.jpg","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media\/2480415"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/types\/attachment"}],"replies":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/comments?post=2480415"}],"author":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/699688"}]}}],"wp:term":[[{"id":577052803,"description":"News, updates and reviews on the latest gadgets in tech. Coverage includes smartphones, wearables, laptops, drones and all of your consumer electronics needs.","link":"https:\/\/techcrunch.com\/category\/gadgets\/","name":"Gadgets","slug":"gadgets","taxonomy":"category","parent":0,"yoast_head":"\nGadgets | Latest gadget news, updates & reviews on TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n

Apple has detailed a number of entertainment experiences<\/a> that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2<\/a>. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more.<\/p>\n The Vision Pro will allow users to download and stream content from Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok and MUBI. Users can also watch online and streaming video using Safari and other browsers.<\/p>\n Users will be able to watch “Avatar: The Way of Water,” “Dune,” “Spider-Man: Into the Spider-Verse” and “The Super Mario Bros.” and more in 3D. Users can access 3D versions of eligible movies on the Apple TV app, and users who own or purchase movies with a 3D edition will be able to access that version on Apple Vision Pro at no extra\u00a0 cost. Apple says several streaming apps, including Disney+, will offer 3D versions of their new and popular movies on Vision Pro. More titles, including those available exclusively to Disney+ subscribers, will be announced at a later date.<\/p>\n The headset will also come with Apple Immersive Video, which is a new entertainment format that features 180-degree 3D 8K recordings captured with Spatial Audio. Apple is making a curated selection of immersive films and series available on the Vision Pro at launch. The immersive films and series include “Adventure,” which follows pioneering athletes as they take on challenges and “Wild Life,” which takes viewers up close with unique creatures. The collection also includes “Prehistoric Planet Immersive” and “Alicia Keys: Rehearsal Room.”<\/p>\n Image Credits:<\/strong> Apple<\/p><\/div><\/p>\n The Vision Pro will launch with a “Travel Mode” feature that will stabilize visuals for use on planes, along with a “Guest Users” feature that will allow users to share specific apps and experiences with others.<\/p>\n \u201cApple Vision Pro is the ultimate entertainment device,\u201d said Greg Joswiak, Apple\u2019s senior vice president of Worldwide Marketing, in a press release<\/a>. \u201cUsers can turn any place into the best seat in the house, enjoy personal concerts and adventures with Apple Immersive Video, interact with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the surface of the moon using Environments. It\u2019s unlike anything users have ever seen before and we can\u2019t wait for them to experience it for themselves.\u201d<\/p><\/div>\n The headset includes ultra-high-resolution micro-OLED displays with a combined 23 million pixels with wide color, high dynamic range and Dolby Vision. The Vision Pro comes with two hours of general use and up to 2.5 hours for video playback. If you want all-day use, the headset’s external battery needs to be connected to power with a USB-C charging cable.<\/p>\n Preorders for the $3,500 headset open on January 19 at 5 a.m. PT. At launch, the new Vision Pro App Store will feature \u201cmore than 1 million\u201d compatible iOS and iPadOS apps, along with experiences designed specifically for the headset.<\/p>\n\n Apple Vision Pro goes on sale Feb 2 for $3,500<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The Vision Pro will allow users to download and stream content from Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok and MUBI. Users can also watch online and streaming video using Safari and other browsers.<\/p>\n

Users will be able to watch “Avatar: The Way of Water,” “Dune,” “Spider-Man: Into the Spider-Verse” and “The Super Mario Bros.” and more in 3D. Users can access 3D versions of eligible movies on the Apple TV app, and users who own or purchase movies with a 3D edition will be able to access that version on Apple Vision Pro at no extra\u00a0 cost. Apple says several streaming apps, including Disney+, will offer 3D versions of their new and popular movies on Vision Pro. More titles, including those available exclusively to Disney+ subscribers, will be announced at a later date.<\/p>\n

The headset will also come with Apple Immersive Video, which is a new entertainment format that features 180-degree 3D 8K recordings captured with Spatial Audio. Apple is making a curated selection of immersive films and series available on the Vision Pro at launch. The immersive films and series include “Adventure,” which follows pioneering athletes as they take on challenges and “Wild Life,” which takes viewers up close with unique creatures. The collection also includes “Prehistoric Planet Immersive” and “Alicia Keys: Rehearsal Room.”<\/p>\n

Image Credits:<\/strong> Apple<\/p><\/div><\/p>\n The Vision Pro will launch with a “Travel Mode” feature that will stabilize visuals for use on planes, along with a “Guest Users” feature that will allow users to share specific apps and experiences with others.<\/p>\n \u201cApple Vision Pro is the ultimate entertainment device,\u201d said Greg Joswiak, Apple\u2019s senior vice president of Worldwide Marketing, in a press release<\/a>. \u201cUsers can turn any place into the best seat in the house, enjoy personal concerts and adventures with Apple Immersive Video, interact with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the surface of the moon using Environments. It\u2019s unlike anything users have ever seen before and we can\u2019t wait for them to experience it for themselves.\u201d<\/p><\/div>\n The headset includes ultra-high-resolution micro-OLED displays with a combined 23 million pixels with wide color, high dynamic range and Dolby Vision. The Vision Pro comes with two hours of general use and up to 2.5 hours for video playback. If you want all-day use, the headset’s external battery needs to be connected to power with a USB-C charging cable.<\/p>\n Preorders for the $3,500 headset open on January 19 at 5 a.m. PT. At launch, the new Vision Pro App Store will feature \u201cmore than 1 million\u201d compatible iOS and iPadOS apps, along with experiences designed specifically for the headset.<\/p>\n\n Apple Vision Pro goes on sale Feb 2 for $3,500<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The Vision Pro will launch with a “Travel Mode” feature that will stabilize visuals for use on planes, along with a “Guest Users” feature that will allow users to share specific apps and experiences with others.<\/p>\n

\u201cApple Vision Pro is the ultimate entertainment device,\u201d said Greg Joswiak, Apple\u2019s senior vice president of Worldwide Marketing, in a press release<\/a>. \u201cUsers can turn any place into the best seat in the house, enjoy personal concerts and adventures with Apple Immersive Video, interact with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the surface of the moon using Environments. It\u2019s unlike anything users have ever seen before and we can\u2019t wait for them to experience it for themselves.\u201d<\/p><\/div>\n The headset includes ultra-high-resolution micro-OLED displays with a combined 23 million pixels with wide color, high dynamic range and Dolby Vision. The Vision Pro comes with two hours of general use and up to 2.5 hours for video playback. If you want all-day use, the headset’s external battery needs to be connected to power with a USB-C charging cable.<\/p>\n Preorders for the $3,500 headset open on January 19 at 5 a.m. PT. At launch, the new Vision Pro App Store will feature \u201cmore than 1 million\u201d compatible iOS and iPadOS apps, along with experiences designed specifically for the headset.<\/p>\n\n Apple Vision Pro goes on sale Feb 2 for $3,500<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The headset includes ultra-high-resolution micro-OLED displays with a combined 23 million pixels with wide color, high dynamic range and Dolby Vision. The Vision Pro comes with two hours of general use and up to 2.5 hours for video playback. If you want all-day use, the headset’s external battery needs to be connected to power with a USB-C charging cable.<\/p>\n

Preorders for the $3,500 headset open on January 19 at 5 a.m. PT. At launch, the new Vision Pro App Store will feature \u201cmore than 1 million\u201d compatible iOS and iPadOS apps, along with experiences designed specifically for the headset.<\/p>\n\n Apple Vision Pro goes on sale Feb 2 for $3,500<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Apple Vision Pro goes on sale Feb 2 for $3,500<\/a><\/p><\/blockquote>\n <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

<\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":" Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Apple has detailed a number of entertainment experiences that will be available at launch with its mixed-reality Apple Vision Pro, which goes on sale on February 2. At launch, the headset will feature 150 3D movies, immersive films and series, a Travel Mode feature, streaming services like Disney+ and Amazon Prime Video, and more. The […]<\/p>\n","protected":false},"author":133574480,"featured_media":2652413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"967797d3-4a7b-3926-9b56-c1f86f1616eb","footnotes":"","apple_news_api_created_at":"2024-01-16T15:55:07Z","apple_news_api_id":"63eae56b-7996-46be-9d91-e4de43947505","apple_news_api_modified_at":"2024-01-16T16:29:02Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AY-rla3mWRr6dkeTeQ5R1BQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[449223024],"tags":[291,577153328,577153707],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nApple Vision Pro to launch with 150 3D movies, immersive films and series, Disney+, Max and more | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Dune on the Apple Vision Pro<\/p>\n"},"alt_text":"Dune on the Apple Vision Pro","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":1960,"height":1102,"file":"2024\/01\/apple-vision-pro-dune.jpg","filesize":270439,"sizes":{"thumbnail":{"file":"apple-vision-pro-dune.jpg?resize=150,84","width":150,"height":84,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=150"},"medium":{"file":"apple-vision-pro-dune.jpg?resize=300,169","width":300,"height":169,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=300"},"medium_large":{"file":"apple-vision-pro-dune.jpg?resize=768,432","width":768,"height":432,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=1024"},"large":{"file":"apple-vision-pro-dune.jpg?resize=680,382","width":680,"height":382,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=680"},"1536x1536":{"file":"apple-vision-pro-dune.jpg?resize=1536,864","width":1536,"height":864,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=1536"},"tc-social-image":{"file":"apple-vision-pro-dune.jpg?resize=1200,675","width":1200,"height":675,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=1200"},"guest-author-32":{"file":"apple-vision-pro-dune.jpg?resize=32,32","width":32,"height":32,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"apple-vision-pro-dune.jpg?resize=50,50","width":50,"height":50,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"apple-vision-pro-dune.jpg?resize=64,64","width":64,"height":64,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"apple-vision-pro-dune.jpg?resize=96,96","width":96,"height":96,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"apple-vision-pro-dune.jpg?resize=128,128","width":128,"height":128,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"apple-vision-pro-dune.jpg?resize=50,28","width":50,"height":28,"filesize":270439,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg?w=50"},"full":{"file":"apple-vision-pro-dune.jpg","width":1024,"height":576,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/01\/apple-vision-pro-dune.jpg","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media\/2652413"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/types\/attachment"}],"replies":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/comments?post=2652413"}],"author":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/133574480"}]}}],"wp:term":[[{"id":449223024,"description":"Product news and hardware reviews, focusing on the latest hardware innovations from the latest startups to the biggest players like Apple, Samsung, Amazon Google, Microsoft and DJI, from smartphones, smartwatches and smart homes to drones, connected fitness, laptops, wearables and AR\/VR.","link":"https:\/\/techcrunch.com\/category\/hardware\/","name":"Hardware","slug":"hardware","taxonomy":"category","parent":0,"yoast_head":"\nHardware | Read the latest product reviews on TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n

Uber is shutting down alcohol delivery service Drizly three years after the cab-hailing company acquired it for $1.1 billion<\/a>. Drizly ran independently all this time, and Uber eventually decided to close it, as first reported by Axios<\/a>.<\/p>\n At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. The company said that the Drizly brand will be discontinued by March 2024.<\/p>\n \u201cAfter three years of Drizly operating independently within the Uber family, we\u2019ve decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything – from food to groceries to alcohol – all on a single app,” Pierre-Dimitri Gore-Coty, SVP of Delivery at Uber, said in a statement to TechCrunch. “We\u2019re grateful to the Drizly team for their many contributions to the growth of the BevAlc delivery category as the original industry pioneer.\u201d<\/p>\n In 2020, Drizly disclosed that it was affected by a data breach that affected 2.5 million customers<\/a>. Last year, the Federal Trade Commission (FTC) ordered Drizly to delete all personal data that wasn’t required to provide service. Plus, it asked the alcohol delivery service and CEO James Cory Rellas to implement a robust security program.<\/p>\n The company aims the focus on alcohol delivery through Uber Eats, where it claims to have doubled the business in the category globally. Currently, Uber operates alcohol delivery through Uber Eats in 35 U.S. states and 25 countries across the globe.<\/p>\n In 2020, before the Drizly acquisition, Uber acquired Postmates for $2.65 billion in an all-stock deal<\/a>.<\/p>\n Last year, Uber Eats started exploring chatbot-based features<\/a> to let users find restaurant deals and reorder favorites. The company also started allowing users to order from two nearby stores at the same time<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Uber is shutting down alcohol delivery service Drizly three years after the cab-hailing company acquired it for $1.1 billion. Drizly ran independently all this time, and Uber eventually decided to close it, as first reported by Axios. At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. […]<\/p>\n","protected":false},"author":133574557,"featured_media":2023552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"2962e319-6782-38f5-b0b8-b78cd83b73d8","footnotes":"","apple_news_api_created_at":"2024-01-16T14:54:45Z","apple_news_api_id":"6bf7b326-deda-4a6f-9605-cb6e0de80c09","apple_news_api_modified_at":"2024-01-16T17:12:01Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aa_ezJt7aSm-WBctuDegMCQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,2401],"tags":[211367,161686590,217609,208754904],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nUber is closing alcohol delivery service Drizly three years after acquistion | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. The company said that the Drizly brand will be discontinued by March 2024.<\/p>\n

\u201cAfter three years of Drizly operating independently within the Uber family, we\u2019ve decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything – from food to groceries to alcohol – all on a single app,” Pierre-Dimitri Gore-Coty, SVP of Delivery at Uber, said in a statement to TechCrunch. “We\u2019re grateful to the Drizly team for their many contributions to the growth of the BevAlc delivery category as the original industry pioneer.\u201d<\/p>\n

In 2020, Drizly disclosed that it was affected by a data breach that affected 2.5 million customers<\/a>. Last year, the Federal Trade Commission (FTC) ordered Drizly to delete all personal data that wasn’t required to provide service. Plus, it asked the alcohol delivery service and CEO James Cory Rellas to implement a robust security program.<\/p>\n The company aims the focus on alcohol delivery through Uber Eats, where it claims to have doubled the business in the category globally. Currently, Uber operates alcohol delivery through Uber Eats in 35 U.S. states and 25 countries across the globe.<\/p>\n In 2020, before the Drizly acquisition, Uber acquired Postmates for $2.65 billion in an all-stock deal<\/a>.<\/p>\n Last year, Uber Eats started exploring chatbot-based features<\/a> to let users find restaurant deals and reorder favorites. The company also started allowing users to order from two nearby stores at the same time<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Uber is shutting down alcohol delivery service Drizly three years after the cab-hailing company acquired it for $1.1 billion. Drizly ran independently all this time, and Uber eventually decided to close it, as first reported by Axios. At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. […]<\/p>\n","protected":false},"author":133574557,"featured_media":2023552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"2962e319-6782-38f5-b0b8-b78cd83b73d8","footnotes":"","apple_news_api_created_at":"2024-01-16T14:54:45Z","apple_news_api_id":"6bf7b326-deda-4a6f-9605-cb6e0de80c09","apple_news_api_modified_at":"2024-01-16T17:12:01Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aa_ezJt7aSm-WBctuDegMCQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,2401],"tags":[211367,161686590,217609,208754904],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nUber is closing alcohol delivery service Drizly three years after acquistion | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The company aims the focus on alcohol delivery through Uber Eats, where it claims to have doubled the business in the category globally. Currently, Uber operates alcohol delivery through Uber Eats in 35 U.S. states and 25 countries across the globe.<\/p>\n

In 2020, before the Drizly acquisition, Uber acquired Postmates for $2.65 billion in an all-stock deal<\/a>.<\/p>\n Last year, Uber Eats started exploring chatbot-based features<\/a> to let users find restaurant deals and reorder favorites. The company also started allowing users to order from two nearby stores at the same time<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Uber is shutting down alcohol delivery service Drizly three years after the cab-hailing company acquired it for $1.1 billion. Drizly ran independently all this time, and Uber eventually decided to close it, as first reported by Axios. At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. […]<\/p>\n","protected":false},"author":133574557,"featured_media":2023552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"2962e319-6782-38f5-b0b8-b78cd83b73d8","footnotes":"","apple_news_api_created_at":"2024-01-16T14:54:45Z","apple_news_api_id":"6bf7b326-deda-4a6f-9605-cb6e0de80c09","apple_news_api_modified_at":"2024-01-16T17:12:01Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aa_ezJt7aSm-WBctuDegMCQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,2401],"tags":[211367,161686590,217609,208754904],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nUber is closing alcohol delivery service Drizly three years after acquistion | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Last year, Uber Eats started exploring chatbot-based features<\/a> to let users find restaurant deals and reorder favorites. The company also started allowing users to order from two nearby stores at the same time<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Uber is shutting down alcohol delivery service Drizly three years after the cab-hailing company acquired it for $1.1 billion. Drizly ran independently all this time, and Uber eventually decided to close it, as first reported by Axios. At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. […]<\/p>\n","protected":false},"author":133574557,"featured_media":2023552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"2962e319-6782-38f5-b0b8-b78cd83b73d8","footnotes":"","apple_news_api_created_at":"2024-01-16T14:54:45Z","apple_news_api_id":"6bf7b326-deda-4a6f-9605-cb6e0de80c09","apple_news_api_modified_at":"2024-01-16T17:12:01Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aa_ezJt7aSm-WBctuDegMCQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,2401],"tags":[211367,161686590,217609,208754904],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nUber is closing alcohol delivery service Drizly three years after acquistion | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Uber is shutting down alcohol delivery service Drizly three years after the cab-hailing company acquired it for $1.1 billion. Drizly ran independently all this time, and Uber eventually decided to close it, as first reported by Axios. At the time of the acquisition Uber planned to integrate Drizly into Uber Eats, but never came did. […]<\/p>\n","protected":false},"author":133574557,"featured_media":2023552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"2962e319-6782-38f5-b0b8-b78cd83b73d8","footnotes":"","apple_news_api_created_at":"2024-01-16T14:54:45Z","apple_news_api_id":"6bf7b326-deda-4a6f-9605-cb6e0de80c09","apple_news_api_modified_at":"2024-01-16T17:12:01Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/Aa_ezJt7aSm-WBctuDegMCQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577051039,2401],"tags":[211367,161686590,217609,208754904],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nUber is closing alcohol delivery service Drizly three years after acquistion | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Drizly<\/p>\n"},"alt_text":"white Drizly bear logo on red backdrop","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":3000,"height":2014,"file":"2020\/07\/drizly.jpg","sizes":{"thumbnail":{"file":"drizly.jpg?resize=150,101","width":150,"height":101,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=150"},"medium":{"file":"drizly.jpg?resize=300,201","width":300,"height":201,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=300"},"medium_large":{"file":"drizly.jpg?resize=768,516","width":768,"height":516,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=1024"},"large":{"file":"drizly.jpg?resize=680,457","width":680,"height":457,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=680"},"1536x1536":{"file":"drizly.jpg?resize=1536,1031","width":1536,"height":1031,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=1536"},"2048x2048":{"file":"drizly.jpg?resize=2048,1375","width":2048,"height":1375,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=2048"},"tc-social-image":{"file":"drizly.jpg?resize=1200,806","width":1200,"height":806,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=1200"},"guest-author-32":{"file":"drizly.jpg?resize=32,32","width":32,"height":32,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"drizly.jpg?resize=50,50","width":50,"height":50,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"drizly.jpg?resize=64,64","width":64,"height":64,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"drizly.jpg?resize=96,96","width":96,"height":96,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"drizly.jpg?resize=128,128","width":128,"height":128,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"drizly.jpg?resize=50,34","width":50,"height":34,"filesize":153952,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg?w=50"},"full":{"file":"drizly.jpg","width":1024,"height":687,"mime_type":"image\/jpeg","source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":153952},"source_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/drizly.jpg","_links":{"self":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media\/2023552"}],"collection":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/types\/attachment"}],"replies":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/wp\/v2\/comments?post=2023552"}],"author":[{"embeddable":true,"href":"https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/133574210"}]}}],"wp:term":[[{"id":577051039,"description":"The app economy continues to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores. Keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.","link":"https:\/\/techcrunch.com\/category\/apps\/","name":"Apps","slug":"apps","taxonomy":"category","parent":0,"yoast_head":"\nApps | Read the latest app news on TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n

If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd<\/a>, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas<\/a>.\u00a0Coast Runner, is a new entrant in the desktop CNC milling industry, promising to make the technology accessible to everyone, from professionals to hobbyists. Coast Runner<\/a> is breaking down the barriers of traditional CNC milling with a focus on power, compact size and, most importantly, education.<\/p>\n TechCruch spoke with Tyler Hoeft, who wears multiple hats in the company, from marketing to inventory management, and believes that the lack of educational resources and community forums in the CNC space has significantly hindered potential users. To address this, Coast Runner is committed to providing comprehensive educational videos and establishing a discussion forum for users to share insights and collaborate on designs. Moreover, Coast Runner is developing a bounty board system where users can pay others to create designs or mill parts if they lack the necessary skills. I think it’s a great idea, not least because milling and turning is a bit of a different beast than 3D printing — as any old, grizzled machinist will tell you, tool paths, feeds and speeds are as much art as they are science.<\/p>\n The Coast Runner machine is aiming to be both affordable and powerful.<\/p>\n Coast Runner put one of the machines in a see-through casing for the purpose of CES, showing off its innards. The company manufactures many of the parts itself. Image Credits:<\/strong>\u00a0TechCrunch \/ Haje Kamps<\/p><\/div><\/p>\n “We are making one of the most powerful desktop CNC machines you’ll find in the marketplace. You can cut everything up to titanium. Anything softer is possible: Plastics, brass, hard steel, aluminum, everything,” says Hoeft. “You need to change the tools manually — our main focus was to get the price point low enough that people who want to dip their toes or for people that want to manufacture and have four or five of these machines to manufacture small parts for their business.”<\/p>\n Despite its power, the machine is compact and lightweight, weighing only 42 pounds, and fits comfortably on a single desk, making it an interesting option for small businesses or hobbyists.<\/p>\n Perhaps the most exciting feature in the works is that the company is working on AI-powered modeling features. This advancement aims to make modeling a point-and-click process, significantly reducing the learning curve for new users and increasing the appeal of CNC milling to a broader audience.<\/p><\/div>\n Personally, I love the retro takeaway-cup-inspired 1990s design. Don’t let the retro design fool you, though — there’s a lot of 2024 tech in there. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p><\/div><\/p>\n In an industry dominated by several big players (Makera’s $6,000 Carvera<\/a> and Bantam Tools’ $7,000 machine<\/a> are probably its closest competitors), Coast Runner’s relentless focus on customer education and powerful, compact CNC machines makes it an interesting new entrant into the market.<\/p>\n “Most companies in this space are content to sell their machines and wish their customers good luck,” Hoeft shrugs. “We are committed to guiding its users from the initial idea to the final product.”<\/p>\n Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.<\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

The Coast Runner machine is aiming to be both affordable and powerful.<\/p>\n

Coast Runner put one of the machines in a see-through casing for the purpose of CES, showing off its innards. The company manufactures many of the parts itself. Image Credits:<\/strong>\u00a0TechCrunch \/ Haje Kamps<\/p><\/div><\/p>\n “We are making one of the most powerful desktop CNC machines you’ll find in the marketplace. You can cut everything up to titanium. Anything softer is possible: Plastics, brass, hard steel, aluminum, everything,” says Hoeft. “You need to change the tools manually — our main focus was to get the price point low enough that people who want to dip their toes or for people that want to manufacture and have four or five of these machines to manufacture small parts for their business.”<\/p>\n Despite its power, the machine is compact and lightweight, weighing only 42 pounds, and fits comfortably on a single desk, making it an interesting option for small businesses or hobbyists.<\/p>\n Perhaps the most exciting feature in the works is that the company is working on AI-powered modeling features. This advancement aims to make modeling a point-and-click process, significantly reducing the learning curve for new users and increasing the appeal of CNC milling to a broader audience.<\/p><\/div>\n Personally, I love the retro takeaway-cup-inspired 1990s design. Don’t let the retro design fool you, though — there’s a lot of 2024 tech in there. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p><\/div><\/p>\n In an industry dominated by several big players (Makera’s $6,000 Carvera<\/a> and Bantam Tools’ $7,000 machine<\/a> are probably its closest competitors), Coast Runner’s relentless focus on customer education and powerful, compact CNC machines makes it an interesting new entrant into the market.<\/p>\n “Most companies in this space are content to sell their machines and wish their customers good luck,” Hoeft shrugs. “We are committed to guiding its users from the initial idea to the final product.”<\/p>\n Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.<\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Despite its power, the machine is compact and lightweight, weighing only 42 pounds, and fits comfortably on a single desk, making it an interesting option for small businesses or hobbyists.<\/p>\n

Perhaps the most exciting feature in the works is that the company is working on AI-powered modeling features. This advancement aims to make modeling a point-and-click process, significantly reducing the learning curve for new users and increasing the appeal of CNC milling to a broader audience.<\/p><\/div>\n Personally, I love the retro takeaway-cup-inspired 1990s design. Don’t let the retro design fool you, though — there’s a lot of 2024 tech in there. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p><\/div><\/p>\n In an industry dominated by several big players (Makera’s $6,000 Carvera<\/a> and Bantam Tools’ $7,000 machine<\/a> are probably its closest competitors), Coast Runner’s relentless focus on customer education and powerful, compact CNC machines makes it an interesting new entrant into the market.<\/p>\n “Most companies in this space are content to sell their machines and wish their customers good luck,” Hoeft shrugs. “We are committed to guiding its users from the initial idea to the final product.”<\/p>\n Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.<\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Personally, I love the retro takeaway-cup-inspired 1990s design. Don’t let the retro design fool you, though — there’s a lot of 2024 tech in there. Image Credits:<\/strong> TechCrunch \/ Haje Kamps<\/p><\/div><\/p>\n In an industry dominated by several big players (Makera’s $6,000 Carvera<\/a> and Bantam Tools’ $7,000 machine<\/a> are probably its closest competitors), Coast Runner’s relentless focus on customer education and powerful, compact CNC machines makes it an interesting new entrant into the market.<\/p>\n “Most companies in this space are content to sell their machines and wish their customers good luck,” Hoeft shrugs. “We are committed to guiding its users from the initial idea to the final product.”<\/p>\n Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.<\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

In an industry dominated by several big players (Makera’s $6,000 Carvera<\/a> and Bantam Tools’ $7,000 machine<\/a> are probably its closest competitors), Coast Runner’s relentless focus on customer education and powerful, compact CNC machines makes it an interesting new entrant into the market.<\/p>\n “Most companies in this space are content to sell their machines and wish their customers good luck,” Hoeft shrugs. “We are committed to guiding its users from the initial idea to the final product.”<\/p>\n Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.<\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Coast Runner is a name to watch, as it launches its Kickstarter campaign with a $2,400 price tag next month. The final retail price will likely be around $3,000, the team tells me.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

If CES is anything to go by, 2024 is shaping up to be a great year for makers and hobbyists. I loved taking a closer look at Rownd, but it was not even close to the only light-manufacturing company showing off cool stuff at the trade show in Las Vegas.\u00a0Coast Runner, is a new entrant […]<\/p>\n","protected":false},"author":170861,"featured_media":2651622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"bb8d9e3a-7ed3-3158-8412-2aad55d112f6","footnotes":"","apple_news_api_created_at":"2024-01-12T18:10:40Z","apple_news_api_id":"ff5f534a-cd13-4f58-a757-da9f14a3ffe4","apple_news_api_modified_at":"2024-01-12T18:40:32Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/A_19TSs0TT1inV9qfFKP_5A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false},"categories":[577052803,449223024,20429],"tags":[449557037,577214924],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"tc_regions_tax":[],"yoast_head":"\nCoast Runner launching a $2,400 CNC mill soon | TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n

Coast Runner launching a $2,400 CNC mill soon | TechCrunch

Cutting Metal Machine At TechCrunch, Haje (He\/Him) covers general tech news and focuses mostly on hardware. He has founded several companies to varying degrees of success, spent a while in the VC world, and has been a journalist and TV producer since the dawn of his career. He is more-than-averagely interested in photography and can often be found with a camera slung over his shoulder. He wrote a book about pitching startups to investors, and you can find him on @Haje on Twitter (yes, really), or at Haje.me for everything else. Disclosures.<\/a> <\/p>","cbAvatar":"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/10\/Haje-black-and-red-HQ-sq.jpg","twitter":"Haje"}],"author":[{"id":170861,"name":"Haje Jan Kamps","url":"","description":"","link":"https:\/\/techcrunch.com\/author\/haje-jan-kamps\/","slug":"haje-jan-kamps","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/f6ffdc4504715913427057be65524d44?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/f6ffdc4504715913427057be65524d44?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/f6ffdc4504715913427057be65524d44?s=96&d=identicon&r=g"},"yoast_head":"\nHaje Jan Kamps, Author at TechCrunch<\/title>\n\n\n\n\n\n\n\n\n\n\n\n